Aaron Reitkopf

Aaron Reitkopf has spent his career relentlessly focused on the rate of change in marketing communications. Aaron is now CEO of DAWN Marketing, which is built to accelerate the future of independence in marketing communications.

DAWN is a global collective of best-in-class independent marketing agencies built on a simple but powerful premise: the best independent agencies, empowered with data, technology, advice and capital, will lead the future of independence. In a world where holding companies have given up their trusted-advisor roles and are too static, DAWN's network gives member companies the scale, shared infrastructure, and collective firepower previously reserved for holding companies — without sacrificing the creativity, agility, innovation and specializations that define them.

Member companies gain access to advanced analytics, data, tools, operating systems and world-class media, while brands gain a seamlessly integrated network of hand-picked specialists and tools that can exceed those of the major holding companies.

Previously, Aaron served as Senior Advisor, Open Architecture at IPG, as well as Global Chairman of MullenLowe Profero, where he led its successful integration into IPG and expanded its global digital, CRM, and transformation delivery capabilities. Aaron serves on multiple public and private company boards, including Nasdaq- and TSX-listed companies, and advises organizations across marketing, technology, AI, and media. He is also active in nonprofit leadership, supporting healthcare and education initiatives in Africa for Amref.

Aaron is a born-and-bred New Yorker who lives in New York City with his wife of 26 years, Amy Reitkopf — ex-chef at Eleven Madison — and no, he is not allowed to cook at home.