Best-in-class independent agencies, rising as one — with data science, advanced analytics, and world-class media at the center.
DAWN is the portfolio of best-in-class independent agencies — with data and media at the center.
The most talented specialist agencies, each with best-in-class core expertise — sharing dedicated technology, senior talent, and a business-development engine, while keeping full ownership of their firm.
The most talented agencies, each with best-in-class core expertise — assembled around the client's actual problem.
Dedicated data science, advanced analytics, and econometric measurement — the modern marketing core, shared across the portfolio.
Structure and culture built to drive integration and collaboration, maximizing business impact across every engagement.
A digital asset management system seamlessly delivering localized, global communications at scale.
Big data isn't about bits, it's about talent.Douglas Merrill
Best-in-class independent agencies — each retaining full ownership while sharing data, technology, capital, and a unified business-development engine.
Vetted data, AdTech, and marketing-technology partners with direct access to DAWN agencies, qualified business leads, and a monthly showcase to a warm, receptive network.
Specialized partners connecting brands to multicultural, retail, and hard-to-reach audiences — cultural fluency meets performance-driven, capital-backed delivery.
Flexible capital structured around founder control — designed for new technology access, agency growth, and emerging performance models.
For founders who want scale, technology, and capital — without surrendering equity or autonomy.