Jeff Licciardi

Jeff Licciardi is a growth and business development leader with two decades of experience building new-business engines across some of the most demanding environments in the agency world, from global holding companies to PE-backed independents. He works as a peer to the C-suite, embedding alongside founders and executives as an operator rather than advising from the outside.

Jeff began building his BD credentials with global business development at Performics inside Publicis, where he operated at the scale and complexity of a major holding company network. That foundation in enterprise-level growth gave him a clear view of how the largest players win, and where independents get squeezed.

He carried that perspective into growth leadership roles at multiple PE-backed independent agencies, most recently as a growth leader at Mile Marker. Across these roles, Jeff saw the same pattern repeatedly: talented agencies hitting a referral ceiling, caught in feast-or-famine cycles, with founders and executives isolated and stretched thin on new business. He also developed into a technical operator, able to code and deploy his own automation and AI agents rather than treating those capabilities as someone else's job.

Today Jeff is the Founder and Managing Director of The Momentum Collective, a fractional growth firm that embeds with independent agencies across three lanes: thought leadership, systematic outbound, and pipeline and pitch coaching. His highest-impact work is at the deal level, sitting shoulder to shoulder with leadership to sharpen how they position, prospect, and close.

Jeff works the way the best operators do: direct, candid, and focused on moving deals rather than producing decks.