Anne Bologna

Anne Bologna is President of Crossmedia, where she leads day-to-day U.S. operations and the executive team, and drives the agency's growth strategy for its next phase. In this role, she is focused on scaling the business while maintaining Crossmedia's culture, and advancing its position as the leading global independent media agency and holding-company alternative.

Additionally, Anne oversees communications strategy, helping clients develop effective growth strategies in a digital-first world. She built Crossmedia's first dedicated strategy team, which has driven over $100MM in net new business wins, and currently leads a portfolio of 30+ clients across industries including financial services and CPG.

Over the course of her career, Anne has worked across the gaming and technology landscape, including launching several iconic titles for Activision in the 2010s. At Crossmedia, she has partnered closely with brands like Supercell to develop integrated communications strategies and go-to-market plans, including the launch of the Hay Day mobile game.

Prior to Crossmedia, Anne was Chief Strategy Officer at iCrossing and a founding member of HearstLab, a venture fund supporting early-stage startups led by women. She also served as Head of Global Brand Strategy at TripAdvisor, where she built a team that implemented the company's first global approach to advertising, delivering full return on ad spend, and as Managing Director at MDC Partners, where she oversaw a portfolio of 50+ marketing agencies.